File Info
| Exam | Google AdWords Fundamentals |
| Number | AdWords Fundamentals |
| File Name | Google.AdWords Fundamentals.CertKiller.2018-09-06.96q.vcex |
| Size | 68 KB |
| Posted | Sep 06, 2018 |
| Download | Google.AdWords Fundamentals.CertKiller.2018-09-06.96q.vcex |
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Demo Questions
Question 1
The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.
- Every other day.
- Throughout the day.
- Until the ad with the better conversion rate starts to show more frequently.
- Until the ad with the better click through rate (CTR) starts to show more frequently.
Correct answer: C
Explanation:
Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=112876 Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=112876
Question 2
An advertiser who decides to edit the location targeting of an ad can do this at the:
- keyword level
- ad group level
- campaign level
- account level
Correct answer: C
Question 3
To determine which ad language to target to a user, the AdWords system refers to that user’s?
- Google interface language setting
- Internet Protocol (IP) address
- Operating system language
- Home country’s language
Correct answer: A
Question 4
A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
- Bilingual
- Portuguese
- Spanish
- English
Correct answer: C
Question 5
Which is a factor that Google uses to target ads to users based on physical location?
- Language preferences
- Telephone number
- Operating system
- Internet Protocol (IP) address
Correct answer: D
Question 6
Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?
- Ad preview tool
- Landing page optimize
- AdWords Editor
- Search-based keyword tool
Correct answer: A
Question 7
Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:
- One of the keywords in the campaign is the name of that country.
- The language preferences of the user assume a location.
- The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
- The search query included the name of the city.
Correct answer: C
Question 8
Someone using Google Russian domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:
- Russian speakers in the Czech Republic.
- English speakers in the United States.
- Russian speakers in the Germany
- English speakers in Russia
Correct answer: D
Question 9
Which best describes contextual targeting?
- Themes of selected placements determine related websites where ads will appear.
- Themes of keywords are matched to relevant content on websites where ads will appear.
- Ads are targeted only to websites related to specific businesses.
- Ads are targeted to groups of websites based on their site categories.
Correct answer: B
Question 10
Which is a benefit of search advertising with Google AdWords?
- Ability to pay for specific placement in top ad positions
- Ability to view competitors' bids for keywords
- Better position in natural search results
- Extended reach to search partners
Correct answer: C
